INSIGHTS.
Cleverly Disguised
As Ads
Being funny, colorful, and edgy is all well and good, but if the entertainment isn’t backed up with something that changes behavior and motivates action, all you’re left with is meaningless eye candy.
Featured
JEMMA’S STORY
ANDERSON created a comprehensive strategic and creative campaign to highlight Jemma—and other children like her—by telling their real-life stories. In connecting with people on an emotional level, we were able to communicate the depth, breadth, and quality of care at Phoenix Children’s Hospital.
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BRAND REFRESH
This massive effort resulted in a 77% increase in traffic to North Phoenix’s premier indoor/outdoor shopping and dining destination.
ANNUAL MEDIA BUYING
We curated a detailed media plan aimed at building awareness and supporting membership and product lines.
SURGERY CAMPAIGN
When the best pediatric surgical department in the Southwest got even better, we were there to help announce it.
KOHL’S MINDFUL ME
We were proud to develop a marketing plan to promote a program that helps children, families, and communities achieve their full potential in health and wellness.
ARIZONA RANCH WATER
When Arizona’s favorite independent brewer got into the seltzer game, we helped make a splash with a wild (west) awareness campaign.
PUBLIC RELATIONS
The goal of this massive PR effort was to generate 25 million earned media impressions. We vastly surpassed that.
